Super Advertising 2014! "Crash The Super Bowl"

After watching the 2014 Super Bowl, the only big commercial that stuck out to me and happened to be my favorite was the Doritos Time Machine. This commercial was not only cute and funny, but it was the commercial that won the contest (Crash The Super Bowl) as the best commercial! Every year for the past 8 years, Doritos company creates a contest where anyone (in 46 different countries) can submit their own commercial and try to win a million dollars, and of course a feature in the Super Bowl. So far, I have not heard of any other company conducting this contest! After little speculation, I think they gained more money then outputting, so this contest was a smart approach in including themselves in the Super Bowl commercial favorites.

Cost:

1. To air about 30 sec to a minute during the Super Bowl it costs about 4 million dollars
2. The winners prize also includes 1 million dollars

Without going in depth that is already about 5 million dollars

Procedure to get 5 million dollars:
With a Dorito bag costing about 1 dollar each you need to sell 5 million bags of Doritos, in a year they usually sell 600 million, that is about 1/ 60th of there income dedicated to one Super Bowl commercial. Including that they showed 2 commercials.

Income/ Positives:

1. Everyone submitting a commercial has to feature a bag of Doritos, many commercials featured several, sometimes hundreds, of bags.
2. People see how easy it is to win, and next year more videos get submitted!
3. After watching the creative funny commercial, it stuck in my head and I wrote a blog post about it, which included the craving of Doritos after typing there name so many times. 

I actually ate Doritos today, but here is the hilarious commercial I have been talking about that you can now watch :)

http://www.youtube.com/watch?v=gn-5geHkb6E